Does My Car Color Affect Insurance?

For many years, Americans have anecdotally debated whether the color of your car impacts the cost of your auto insurance, but according to the Institute of Insurance Information, insurance companies typically do not care what color your car is when creating your insurance quote. 

In the past, it was believed that certain car colors would rack up higher insurance costs. For example, many believed that red cars had higher premiums because of their associated level of risk. However, there is no evidence that this claim is true. 

In fact, many insurance companies will not even ask what the color of your car is when creating your custom insurance quote. Instead, they want to know vehicle information like the car’s make, model, year, and safety features as this information gives the insurance company a better idea of the vehicle’s reliability and safety – two factors that are much more important when determining a vehicle’s risk profile.  

If your auto insurance provider does ask about the color of your vehicle, this may indicate that this particular company has a history of increased claims from drivers with certain car colors. In this case, your car’s color may or may not impact the price you are quoted.