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Value Penguin and Quote Wizard Review

Picture of Written by <a href="https://rateretriever.com/about/katie-dee/"><span style="text-decoration: underline;">Katie Dee</span></a>
Written by Katie Dee
Picture of Reviewed by <a href="https://rateretriever.com/about/alyssa-dicrasto/"><span style="text-decoration: underline;">Alyssa DiCrasto</span></a>
Reviewed by Alyssa DiCrasto
Published on 2024-04-10

Value Penguin and Quote Wizard Overview

Quality of results/rates shown:

Number of results:

1-3

Spam risk:

Option to sell you a policy:

 Dismiss circle

How results are generated:

Quotes from partners

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Aids from sponsors, quotes from partners, verified rates

Our Criteria and Methodology

For each car insurance comparison website we review, we evaluate several factors including user experience, risk of spam, the variety and relevancy of results, and more. We tested and evaluated results for 3 different driver profiles. The opinions expressed below are based on this experience as well as our team’s knowledge of the insurance comparison industry. Our editorial team follows a rigorous editorial policy and works independently from our insurance partners. Read more.

Table of Contents

What are Value Penguin and Quote Wizard?

Value Penguin and Quote Wizard are websites that claim to help simplify the complicated process of shopping for insurance. Both are lead generation insurance comparison sites, which means that their quiz results are generated based on their sponsorships at the time.  

Value Penguin promises to offer you “expert analyses to help you save time and maximize your savings” while Quote Wizard states that they will “help you get the best deal in just minutes.” This review covers both sites because they are both owned by the online lending marketplace LendingTree and offer similar experiences.  

Insurance Products:

  • Auto insurance 
  • Home insurance  
  • Bundled insurance 
  • Renters insurance 
  • Landlord insurance 
  • Umbrella insurance

How do Value Penguin and Quote Wizard work?

Both sites work by guiding you through a short quiz where they gather information including your age, gender, location, vehicle make and model, and more. Based on your answers, Value Penguin and Quote Wizard will match you with one of their insurance partners. Whether the partner you are matched with is an actual insurance provider or another comparison site depends on your information and their partners at the time. 

On Value Penguin’s homepage, it explains that the tool works by having experts who do the hard work for you by “simplifying complex terminology and highlighting the key issues, so you can understand your coverage better.” Value Penguin also states that they are backed by pricing data from “hundreds of financial institutions across the country.” 

On Quote Wizard’s homepage, they state that they allow you to “compare rates and get informed in one stop.” Both sites also offer you the option to call and speak with a live agent to discuss your policy options and get insured.  

How Value Penguin and Quote Wizard make money

Value Penguin and Quote Wizard make money in two ways. The primary way they make money is through commissions their advertising partners pay them when users visit their site through Value Penguin or Quote Wizard. However, based on our testing and knowledge of the insurance comparison industry, we suspect they also make money through the sale of lead data to insurance providers and other comparison sites that they work with. Lead data is the information that you enter during the quiz, and the selling of this data may make these sites an above average risk for spam phone calls, emails, text massages, and more. 

It is important to note that Value Penguin has a section on their homepage stating, “we value your security and don’t sell your data to spammers.” While Quote Wizard does not address the issue of selling using data. 

Pros & Cons of Comparing Car Insurance with Value Penguin or Quote Wizard

Pros of Value Penguin and Quote Wizard:

  • Both quizzes were quick and easy to complete 
  • Offers the ability to speak with a live agent to purchase a policy

Cons of Value Penguin and Quote Wizard:

  • Both sites require contact information 
  • There is a risk of spam 
  • Results are not comprehensive

Find the Right Car Insurance for You

Our experience with Value Penguin and Quote Wizard

First impressions

When I first landed on the homepages for these sites, the first thing I took note of was their respective headers. Value Penguin’s stated, “find clarity in your financial decisions” which gave me the impression that this site was about more than just insurance comparison. Moving further down the page, I saw that my assumption was correct as Value Penguin features several research studies that the company has completed. These studies include how much car insurance has increased in 2023, the percentage of drivers that saved money by switching their insurance company, and the percentage of Americans that don’t have health insurance. 

Conversely, Quote Wizard’s header (“Comparing Insurance Works”) let me know that the main purpose of the site is to help me compare insurance companies and find my best rate. This is emphasized further in the subheading which says, “Insurance is always changing. Rates vary from company to company. Quote Wizard helps you get the best deal in just minutes.” The rest of Quote Wizard’s homepage was also focused on comparing insurance rates to save money. Moving further down the page, the site had several sections including one featuring the live agents they have available to help answer complicated policy questions, one with links to their pages dedicated to different insurance companies, and one discussing a few factors that impact car insurance rates. 

Another thing that caught my attention was that while Value Penguin said they do not sell your data to spammers, Quote Wizard was the site that had an actual spam free promise on the homepage. Right below the quiz widget, Quote Wizard has a section stating, “Free quotes, secure form, no spam.” 

Quiz experience

Since both of these sites come from the same parent company, my experience with both quizzes was fairly similar. Both quizzes start by asking questions such as my age and zip code. The sites also asked for information about the vehicle or vehicles I was looking to insure including the make, model, and year of the cars. 

One difference between the two is that when I clicked on Value Penguin’s auto insurance quiz, I was brought to a new page that contained more in-depth car insurance stats and information. I thought this was a nice touch as it made me trust that they had done the research needed to find me the cheapest rate. 

Comparatively, Quote Wizard opened a new tab that automatically brought me to their comparison quiz. Depending on what you are looking to get out of your insurance comparison shopping experience, you may prefer one over the other, so keep that in mind before you choose which site to use. 

Both quizzes took about 5 minutes for me to complete, which seems to be the average amount of time for insurance comparison tools like Value Penguin and Quote Wizard. Furthermore, they both displayed a progress bar at the top of the page during the quiz so that I always knew how close I was to seeing my rates. 

One aspect of these tools that I did not like was that they both required contact information before I could proceed to see my results. At first, I thought it would just require my email address, however, the following page asked for my phone number as well. This made me feel a little uneasy and definitely made the risk of spam feel greater. 

Lastly, I noticed that there was fine print on the very bottom of the last page of the quiz that said that by clicking through to my results, I was consenting to telemarketing calls, texts, emails, and mail from the site as well as their marketing partners and up to eight insurance companies and their affiliates. Needless to say, this only increased my worries about being spammed (and it’s disclaimers like these that lead us to believe these sites make money through the selling of lead data). 

Value Penguin and Quote Wizard Results

In order to get a well-rounded idea of the quality of Value Penguin’s and Quote Wizard’s quiz results, I tested 3 different diver profiles: a 50-year-old man from Boston, a 35-year-old man from Buffalo, and a 20-year-old man from Texas. 

For both sites, the first profile I tested only got one match at the end of the quiz. The company was Progressive and while I was happy to see that I was matched with a reputable provider (rather than another insurance comparison site), I was a bit disappointed in the fact that there was only one result. Furthermore, there were no quotes or rate estimates available immediately at the end of the quiz. Rather I had to click through to Progressive’s website and re-enter my information to access those numbers. 

Screenshot 2024-04-10 at 10.55.22 AM

For the second profile I tested, I received slightly different results from each of the sites. When I tested this profile on Value Penguin, I was only returned one result and it was for another comparison site (Smart Financial). There was also no quote or rate immediately available. I can’t lie, I felt disappointed with this result. When I’m shopping for insurance, I am always looking to be matched with an actual carrier rather than being redirected to another comparison site where I will need to reenter all my details again. Furthermore, I was hoping to be offered more than one match.

When I tested the same profile on Quote Wizard, one of these issues was improved. Instead of being matched with just one comparison site, I was matched with three (still no quotes or rates, however). While I still wish they were actual insurance providers, I was happy to see more than just one result. 

Finally, for the last profile I tested, Value Penguin matched me with one carrier (Progressive). There were still no quotes or rate estimates available on the results page, but I was happy to be matched with an actual carrier even if it meant having to visit Progressive’s site to access my quote. 

Quote Wizard, however, offered me a slightly different result. I was matched with Progressive and Elephant Insurance at the end of the quiz. These are both actual insurance companies, and that was definitely refreshing to see. More than that, Elephant offered me an actual quote. While it was on the higher end of the spectrum ($507 a month), it was still nice to see an actual rate on the results page.  

Lasting Impressions

After exploring both of these sites, I unfortunately don’t think they are a good option for comparing insurance. With so many other options available, the competition is pretty steep and in a lot of ways Value Penguin and Quote Wizard just didn’t measure up for me. From the fact they required contact information to the lack of actual insurance companies included in the results (let alone quotes or rate estimates!), I think there are better options for comparing car insurance companies out there.

Are Value Penguin and Quote Wizard worth it?

Unfortunately, I don’t think these sites are worth it. When I am shopping around for insurance, I am looking for a quick and easy way to see a comprehensive list of carriers – with rates – and without risk of spam or redirection to other comparison sites. That being said, these tools just didn’t work for me. 

However, that does not mean they won’t work for you. If you are just looking to get an idea of what options are out there for you, or you want to find multiple comparison sites, Value Penguin and Quote Wizard might be a good place to start. 

How Value Penguin and Quote Wizard stack up against other comparison sites

Value Penguin vs Quote Wizard

One of the main differences I see in these sites is that Value Penguin seems to be more of an overall personal finance tool while Quote Wizard seems to be focused solely on insurance. In addition to the typical insurance comparison tools, Value Penguin also offers other comparison services such as credit cards. 

There is also a light difference in the companies that I was returned at the end of the quizzes. Based on my experience, the only real insurance company that Value Penguin returns is Progressive while Quote Wizard also offered Elephant Insurance as an option. 

However, Value Penguin and Quote Wizard are also very similar since they are owned by the same parent company (LendingTree). A few of these similarities include: the ability to call and speak with a live agent to help you purchase your policy, requiring contact information before I was able to see my results, low probability of seeing quotes or rate estimates on the results page, and a high likelihood of only being matched with other insurance comparison sites. 

Option to sell you a policy Offers non-biased results
Gabi Yes No
Jerry x x

Value Penguin and Quote Wizard vs Rate Retriever

Our own bias notwithstanding, there are several notable differences between Value Penguin/Quote Wizard and Rate Retriever. First, at Rate Retriever, we offer both a short and a long version of our quiz while Value Penguin/Quote Wizard offer one version that takes about five minutes to complete (this is average for most comparison sites).  

However, Value Penguin, Quote Wizard, and Rate Retriever are alike in that you are not able to purchase a policy directly through any of these sites. They all require you to complete your purchase on another site. Both options also offer you the option to speak with a live agent who can set you up with your policy. 

Another difference is that Rate Retriever does not require any contact information to see your results while Value Penguin and Quote Wizard require both your phone number and email address, making them very high risk for spam.  

The availability of rate estimates on the results page is another core difference. Rate Retriever always displays personalized rates next to as many insurance companies as we can after you complete the quiz. Additionally, we will match you with real providers every time while Value Penguin and Quote Wizard oftentimes match you with other insurance comparison sites. 

Speak with live agent Matches with real providers
Value Penguin and Quote Wizard Yes No
Rate Retriever Yes Yes

Customer reviews

While I could not find many verified reviews for Value Penguin, the ones that I did find did not paint the tool in the best light. The site has a Trustpilot rating of 2.3 stars out of a possible 5 and the majority of reviews mention things such as feeling scammed, being spammed relentlessly, and not being provided with any quotes after the quiz. 

For Quote Wizard, the reviews are fairly similar. On Trustpilot, they have a rating of 1.7 stars and many of the reviews also mention high levels of spam as well as feeling scammed into giving up personal information.  

Who should use Value Penguin and Quote Wizard?

I think these sites are made for people who want to speak with several different insurance agents over the phone in order to find their cheapest rate. Based on the user reviews, there is a good amount of spam involved with both of these tools and if you are not interested in discussing policies with multiple different insurers over the phone, these may not be the best options for you. 

These sites could also be for you if you are looking to use more than one comparison site to nail down your best insurance option. Since most of the results are other comparison sites rather than real providers, these tools can help you get an idea of what your comparison options look like. 

Who shouldn't use Value Penguin and Quote Wizard?

If you are someone looking to get rates immediately at the end of the comparison quiz, someone who does not want to speak to multiple agents on the phone, or someone who is not interested in using more than one comparison tool, these sites might not be the best option for you since there are several other options on the market that may fit your needs better. 

Value Penguin and Quote Wizard company details

If you want to learn more about either of these companies, you can reach out to their respective customer service lines. While I could not find a Value Penguin customer service number, they can be reached at [email protected]. Quote Wizard customer service can be reached at [email protected] or by calling (866) 224-2194. 

Value Penguin FAQs

Is Value Penguin a good insurance company?

Value Penguin is not an insurance company. It is a lead generation insurance comparison site that matches you with insurance companies or other sites based on their partners at the time.

Is Value Penguin legit? 

Value Penguin is legit in that they are a reputable company that will try to help you compare insurance rates from providers in your area. However, many user reviews cite feeling like they were scammed into providing personal information since they did not receive any live quotes at the end of the quiz.

Is Value Penguin safe?

Value Penguin is safe in that they will not misuse user data. However, by using this site you are consenting to be contacted by marketing partners and other insurance agents which makes them high risk for spam.

Is Value Penguin reliable?

Value Penguin is probably not the most reliable source for insurance comparison. This is mainly because they limit your results based on their sponsorships and advertising partners.

Who owns Value Penguin?

Value Penguin is owned by the online lending marketplace Lending Tree.

Quote Wizard FAQs

Is Quote Wizard a good insurance company?

Quote Wizard is not an insurance company. It is a lead generation insurance comparison site that matches you with insurance companies or other sites based on their partners at the time.

Is Quote Wizard legit?

Quote Wizard is legit in that they are a reputable company that will try to help you compare insurance rates from providers in your area. However, many user reviews cite feeling like they were scammed into providing personal information since they did not receive any live quotes at the end of the quiz.

Is Quote Wizard safe?

Quote Wizard is safe in that they will not misuse user data. However, by using this site you are consenting to be contacted by marketing partners and other insurance agents which makes them high risk for spam.

Is Quote Wizard reliable?

Quote Wizard is probably not the most reliable source for insurance comparison. This is mainly because they limit your results based on their sponsorships and advertising partners.

Who owns Quote Wizard?

Quote Wizard is owned by the online lending marketplace Lending Tree.

Methodology

For each car insurance comparison website we review, we evaluate several factors including: 

  • Risk of spam – based on contact and personal information required and the number of calls, texts, and/or emails we received after testing 
  • Quality of results – including the variety and relevancy of results, how many end-providers are listed, and if rates/quotes are included in the results 
  • Overall user experience – including the quiz length, unique features, ease of completing a policy purchase, and customer reviews   

We tested and evaluated results for 3 different driver profiles: 

  • A married 50-year-old male and female in 02125 (MA) with a Good credit score driving a 2023 RAV4 LE and a 2020 RAV4 LE 
  • A single 35-year-old male in 14215 (NY) with a Good credit score driving a 2023 RAV4 LE 
  • A single 20-year-old male in 76116 (TX) with a Good credit score driving a 2023 RAV4 LE  

The opinions expressed in our review are based on this experience. Our team also has previous knowledge of the insurance comparison industry that may influence how we review top insurance comparison sites.